Survey Results

Target Audience Research - Magazine and DVD
For question one the main answer was yes. This could corraspond to the main age group that took the survey. Also fitting into this age group they replied that the read children's magazines a lot. This then means i have a good audience to base my research on as they will know what they look for in a children's magazine. I asked what draws them to this type of magazine and most of the answers was bright colours and pictures. Some of the older part of the age group said that the
tittle of the magazine could be taken into account and whats inside the magazine. Following the older part of the age group, I asked them if they would purchase a magazine based on their favourite children's TV programme. Most of them where enthusiastic and answered yes, definatly. I then asked the target audience how much they would expect the magazine to be. The prices ranged from £2.00 to £3.00. Some of them said that if there was a free gift with the price would be at the higher end of the scale, i.e £3.00. I asked them if they would purchase a DVD of the same programme and most of them said yes. I continued to ask them what they would expect to see on the front of the DVD and the response was pretty much the same as what they would see on the magazine cover. Like the magazine I asked how much would they expect a series of the programme to be and they said £8.00 to £10.00.