Ancillary Tasks - Drafts

Magazine Drafts.
Below are my two drafts for my magazine front covers. After researching magazines i found that magazines conventionally follow the route of the eye. This means that the masthead will be at the top, followed by a main image which is followed by a cover line. The image will pass through the hotspots of the magazine, which will make the image have the most attention drawn to it. At the bottom of the page are the last attempts to capture the audience's attention. This area is known as the terminal optical area. Using this information, i have applied it to my drafts. I have made my covers look fun and clear to read to the audience as this is important to make the target audience want to purchase my magazine. I have also made it appealing to the audience by showing that there are compititions, comics, puzzles and free gifts within the magazine. Again this will make the audience take into account what the content of the magazine is. My drafts are quite ordered because this will appeal to the older side of my target audience, yet the off centre coverlines will make it look more cluttered to make it appealing to the younger target audience.

Jump Up High Logo

Below is the programme logo we have created and designed for our programme which we called 'Jump-up High'. This will be used on the DVD and magazine covers as well as the opening sequence for the programme. Keeping in mind that our target audience is young children, we have incorporated this knowledge into our design by using bright and contrasting colours which will stand out against each other in order to appeal to a wide audience, we have also used a quirky bold font in order to achieve this. We added some stars to the logo as this creates a 'fun' vibe and these would attract children, it will also help make the 'Jump-up High' logo easy to recognise.
We decided to call the programme 'Jump Up High' as it is set in a high school, hence 'High', and the 'Jump Up' represents the energy used in the programme.

Survey Results

Target Audience Research - Magazine and DVD
For question one the main answer was yes. This could corraspond to the main age group that took the survey. Also fitting into this age group they replied that the read children's magazines a lot. This then means i have a good audience to base my research on as they will know what they look for in a children's magazine. I asked what draws them to this type of magazine and most of the answers was bright colours and pictures. Some of the older part of the age group said that the
tittle of the magazine could be taken into account and whats inside the magazine. Following the older part of the age group, I asked them if they would purchase a magazine based on their favourite children's TV programme. Most of them where enthusiastic and answered yes, definatly. I then asked the target audience how much they would expect the magazine to be. The prices ranged from £2.00 to £3.00. Some of them said that if there was a free gift with the price would be at the higher end of the scale, i.e £3.00. I asked them if they would purchase a DVD of the same programme and most of them said yes. I continued to ask them what they would expect to see on the front of the DVD and the response was pretty much the same as what they would see on the magazine cover. Like the magazine I asked how much would they expect a series of the programme to be and they said £8.00 to £10.00.

Survey Results

Target Audience Research - Opening Sequence
For question one, most people that took my survey replied with the age span of 6 to 11. This wasn't a category as such but over the two categories these had the most results. There is an equal mix between male and female over question two. ale just tipping over the equal mark. Most people watch childrens TV drama around everyday or twice a week. This could be because of the age group as this age is in the primary school age group. Older children don't tend to watch TV drama programmes because of homework and studying. For question four the main response was a school seting or a relaxed setting. I think that a school setting would be best because it is relatable to children. Question five asked about music used and people responded with fast, up-beat and catchy music. This would make the opening sequence and TV programme rememorable. The main response for question six was yes, this could be so that different children can relate to the different types of characters. Question seven asked if there should be adults seen in the opening sequence. The answer was no. Question nine was mainly answered with 30 seconds to 1 minute. If i aim for a time inbetween these it will appeal to those who answered. There was a lot of different answers for question nine. the main ones where the characters of the programme, the location, the types of things the characters tend to do and the costumes likely to be seen within the programme.