Tareget Audience Research - Magazine and DVD

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Disney Hannah Montana magazine

This cover is very ordered and follows the conventions of a magazine, route of eye and the principles of thirds. At the start of the route of eye you are taken across the masthead of the magazine, ‘Disney Hannah Montana’. ‘Hannah Montana’ is in big fonts across the masthead so it stands out to the fans of Hannah Montana. You are then drawn across the main image. This is important because it gives you an incite to what will be in the magazine by the props used. Here Hannah is using a microphone so the audience can take a guess that there will be something to do with singing in the magazine. Then you move across the bottom of the magazine where it’s the last chance for the editors to win over the target audience to purchasing this product. At the bottom it says ‘the movie & change your style’. This will stand out to the target audience because they will like the Hannah Montana movie because they are fans of her. With this being linked in with ‘change your style’ can make the audience think they will show you how to look like Hannah Montana, which will really reach out to the audience. The principle of thirds is mainly to draw focus on Hannah Montana but in the first rule of the cover lines are located. This is useful because they aren’t prominent to the magazine but you need the attention there to give an onlook to the magazine.        The main image is of Hannah Montana, which will draw the target audience in if they don’t see the masthead they will recognize the image. The image makes Hannah Montana look stylish and a fashion icon to her fans. The target audience will be female and they will look at her and try to resemble her looks. She is smiling which makes her look like she is having fun and with the microphone it makes her look as if she has fun singing. This could get the target audience interested in singing, as they will see that she is having fun and that they will want to be like her.       The colour scheme is simple and effective. The background is a patterned blue and looks modern which will appeal to the target audience, as it will look ‘cool’. The cover lines are either on a pink background with yellow righting or yellow righting with a pink outline. This gives it a feminine touch so it will reach out to the audience. The magazine sticks to 3 colours, yellow, pink and blue which gives it  neat ordered look.

Target Audience Research - Opening Sequence

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Disney Girl Magazine

The magazine follows the expected conventions by using the route of the eye and the rule of thirds. The route of the eye is the first thing that we follow through the magazine. We are taken through the masthead which will be the same throughout all of the magazine issues. ’Disney’ is written in the world renowned font, so makes it instantly recognisable.  This will then appeal to children that what the Disney Channel because of the Disney logo and the magazine will be advertised on the  channel to reach their target audience. Your then taken through the image to the bottom left. The placement of the image draws attention to it, and with it being a big image this also helps. The image is also of Lizzie McGuire, who is know to the target audience through the Disney Channel, so children who like the show will like this issue of the magazine. You are also drawn through hotspots, which is useful so you know what will be in the magazine. Then your drawn through the bottom of the magazine, which is the last attempt to make the consumer purchase the magazine. At bottom the price is seen so you can quickly glance at that, but more importantly is more cover lines, again to entice you to buy the magazine because of its contence.  The main image is a mid-shot of Lizzie McGuire allowing the audience to see her happy expression and her body language which is relaxed. You can also see her clothing which will appeal to her fans as they will want to look like her. Because Lizzie looks girly this is another facture that this is a girly magazine, this and the fact the mast head says ‘DisneyGIRL’. The other smaller images contain groups of girls looking like they are having fun. The group on the left are shown in mid shot, for the same reason as the main image, so you can concentrate on the emotions and their clothing.  The image on the right is a long shot of Mary-Kate and Ashley. Again like all of the images they are smiling as if they are having fun. They are also wearing similar clothes, which reinforces that they are twins.  All of the images are of girls smiling. This is because it is a girly magazine and by using smiley images it makes the target audience believe that this is going to be a fun and happy magazine. There has been use of a cartoon character at the bottom left. This will make the magazine seem more fun as well as all the smiling images.  The colour theme in this magazine are very ordered. It sticks to shades of yellow and pink. The back ground of the magazine is a bright yellow to make the magazine stand out from the rest of the magazines in the same area on the shelf. As soon as you look at the masthead you can tell it’s going to be aimed at girls because it’s in two shades of pink. Other than the background the rest of the yellows and pinks are quiet pasteley, which gives it a feminine touch. There’s the odd touch of blue around the magazine that show important messages like, ‘WIN’ and ‘NEW!’. This will then stand out to the audience as it’s a different colour to what’s expected.

Tracy Beaker Magazine Cover

The magazine follows the expected conventions by using the route of the eye and the rule of thirds. The route of the eye is the first thing that we follow through the magazine. We are taken through the masthead of the programme which will be the same throughout all of the magazine issues and follows the same house style of the Tracy Beaker television series. This then will appeal to the target audience that watch the television. You are then taken through the main image of the magazine which is a medium shot of Tracy Beaker, this again making the target audience acknowledge that this magazine is going to be appealing to them if they like this character. We are then taken across the bottom of the magazine. This is where they have chosen to win over the consumer with one last attempt; here they have shown more activities that will be included in the magazine.   The use of thirds isn’t that conventional as the main image only covers two thirds, the other being coverlines. This would make the cover lines stand out more which is important as it gives the consumer an insight to what will be in the magazine. The hotspots mainly cover the image of Tracy Beaker giving it ultimate focus drawing in the consumer as they will recognise the character. The main image of Tracy along the route of the eye is a mid-shot, allowing the audience to see her facial and body expressions; this allows the audience to identify the type of character that she is and it is clear that she is quite a cheeky young girl. Because she is wearing a ‘normal’ plain red top and her hair is typical of the target audience represents her as an ordinary young girl; easily adopting a relationship with the audience who will feel more like Tracy's friend than her fan. The fact she is not very girly shows that she is not particularly a girly girl and more of a tomboy; this demonstrates that she could relate to a male audience as well as females. Other images include a small cartoon. You can identify that this is Tracey Beaker if you watch the show, or even if your just looking at the magazine because of her trade mark ‘wild’ hair and plain red top. This makes it easier for the consumer relate to the magazine. The other small image is of Tracy Beaker again, but with a microphone. The cover line next to it says ‘Play Tracey’s Dare Game’. The image portrays Tracy as a singer, so you can assume that she has been dared to do this and that it is something fun. This also shows her as brave and the younger target audience will look up to her for that. The colours in the magazine are all quite bright bold colours appealing to the younger target audience. The main colours are blue, pink and yellow. Although pink is used it isn’t used in access which doesn’t make the magazine feminine. Using blue makes it more appealing to males as its primarily a male colour. With the blue and Using blue makes it more appealing to males as its primarily a male colour. With the blue and yellow being used makes it reach out to both of the genders. The fonts used are, like the colours, bright and bold. They are ‘fun’ yet you can easily read them. This will make it appealing to the target audience. The use of capitals makes the text more exciting, and some of the words are on slants, again making it more exciting.