Disney Girl Magazine

The magazine follows the expected conventions by using the route of the eye and the rule of thirds. The route of the eye is the first thing that we follow through the magazine. We are taken through the masthead which will be the same throughout all of the magazine issues. ’Disney’ is written in the world renowned font, so makes it instantly recognisable.  This will then appeal to children that what the Disney Channel because of the Disney logo and the magazine will be advertised on the  channel to reach their target audience. Your then taken through the image to the bottom left. The placement of the image draws attention to it, and with it being a big image this also helps. The image is also of Lizzie McGuire, who is know to the target audience through the Disney Channel, so children who like the show will like this issue of the magazine. You are also drawn through hotspots, which is useful so you know what will be in the magazine. Then your drawn through the bottom of the magazine, which is the last attempt to make the consumer purchase the magazine. At bottom the price is seen so you can quickly glance at that, but more importantly is more cover lines, again to entice you to buy the magazine because of its contence.  The main image is a mid-shot of Lizzie McGuire allowing the audience to see her happy expression and her body language which is relaxed. You can also see her clothing which will appeal to her fans as they will want to look like her. Because Lizzie looks girly this is another facture that this is a girly magazine, this and the fact the mast head says ‘DisneyGIRL’. The other smaller images contain groups of girls looking like they are having fun. The group on the left are shown in mid shot, for the same reason as the main image, so you can concentrate on the emotions and their clothing.  The image on the right is a long shot of Mary-Kate and Ashley. Again like all of the images they are smiling as if they are having fun. They are also wearing similar clothes, which reinforces that they are twins.  All of the images are of girls smiling. This is because it is a girly magazine and by using smiley images it makes the target audience believe that this is going to be a fun and happy magazine. There has been use of a cartoon character at the bottom left. This will make the magazine seem more fun as well as all the smiling images.  The colour theme in this magazine are very ordered. It sticks to shades of yellow and pink. The back ground of the magazine is a bright yellow to make the magazine stand out from the rest of the magazines in the same area on the shelf. As soon as you look at the masthead you can tell it’s going to be aimed at girls because it’s in two shades of pink. Other than the background the rest of the yellows and pinks are quiet pasteley, which gives it a feminine touch. There’s the odd touch of blue around the magazine that show important messages like, ‘WIN’ and ‘NEW!’. This will then stand out to the audience as it’s a different colour to what’s expected.