This DVD follows the Route of Eye Principle. At the start of the RoE, you get the programme’s name, The Story of Tracy Beaker. This makes it easier for the consumer to easily spot the DVD that they want. It then goes straight across the picture giving us focus on the main character. It then runs across the bottom of the DVD cover, drawing our attention to the age certificate, which would be relevant for the adults consuming this. The rule of thirds has also been used on this cover to give more attention to important aspects. In the top thirds the title of the programme is located. In the middle thirds you can see the picture. With this being in the center it draws most attention. Also the hotspots surround the image, so draws the most attention. This is so the consumer can quickly recognize the DVD with out really looking at the tittle. The bottom thirds, like the route of eye, draws some attention to the age certificate and the sub headings. There is only one image on this DVD cover. The image is a close up of Tracy Beaker. This could be so that consumers can instantly recognize the main character. The picture is also put in a star shape as underneath the image it says, “Starring Me”. This adds a bit of humour to the DVD.
The colour scheme is really bright and contrasting colours have been used. This is also to make the DVD stand out to the target audience. There is a lot of stars used. This not only relates to “Starring Me” but also makes it fun for the younger target audience.
The DVD is effective because it reaches to the target audience. It does this by using bright colours, the use of graphic images and the use of a big main picture.
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