Tareget Audience Research - Magazine and DVD

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Disney Hannah Montana magazine

This cover is very ordered and follows the conventions of a magazine, route of eye and the principles of thirds. At the start of the route of eye you are taken across the masthead of the magazine, ‘Disney Hannah Montana’. ‘Hannah Montana’ is in big fonts across the masthead so it stands out to the fans of Hannah Montana. You are then drawn across the main image. This is important because it gives you an incite to what will be in the magazine by the props used. Here Hannah is using a microphone so the audience can take a guess that there will be something to do with singing in the magazine. Then you move across the bottom of the magazine where it’s the last chance for the editors to win over the target audience to purchasing this product. At the bottom it says ‘the movie & change your style’. This will stand out to the target audience because they will like the Hannah Montana movie because they are fans of her. With this being linked in with ‘change your style’ can make the audience think they will show you how to look like Hannah Montana, which will really reach out to the audience. The principle of thirds is mainly to draw focus on Hannah Montana but in the first rule of the cover lines are located. This is useful because they aren’t prominent to the magazine but you need the attention there to give an onlook to the magazine.        The main image is of Hannah Montana, which will draw the target audience in if they don’t see the masthead they will recognize the image. The image makes Hannah Montana look stylish and a fashion icon to her fans. The target audience will be female and they will look at her and try to resemble her looks. She is smiling which makes her look like she is having fun and with the microphone it makes her look as if she has fun singing. This could get the target audience interested in singing, as they will see that she is having fun and that they will want to be like her.       The colour scheme is simple and effective. The background is a patterned blue and looks modern which will appeal to the target audience, as it will look ‘cool’. The cover lines are either on a pink background with yellow righting or yellow righting with a pink outline. This gives it a feminine touch so it will reach out to the audience. The magazine sticks to 3 colours, yellow, pink and blue which gives it  neat ordered look.

Target Audience Research - Opening Sequence

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Disney Girl Magazine

The magazine follows the expected conventions by using the route of the eye and the rule of thirds. The route of the eye is the first thing that we follow through the magazine. We are taken through the masthead which will be the same throughout all of the magazine issues. ’Disney’ is written in the world renowned font, so makes it instantly recognisable.  This will then appeal to children that what the Disney Channel because of the Disney logo and the magazine will be advertised on the  channel to reach their target audience. Your then taken through the image to the bottom left. The placement of the image draws attention to it, and with it being a big image this also helps. The image is also of Lizzie McGuire, who is know to the target audience through the Disney Channel, so children who like the show will like this issue of the magazine. You are also drawn through hotspots, which is useful so you know what will be in the magazine. Then your drawn through the bottom of the magazine, which is the last attempt to make the consumer purchase the magazine. At bottom the price is seen so you can quickly glance at that, but more importantly is more cover lines, again to entice you to buy the magazine because of its contence.  The main image is a mid-shot of Lizzie McGuire allowing the audience to see her happy expression and her body language which is relaxed. You can also see her clothing which will appeal to her fans as they will want to look like her. Because Lizzie looks girly this is another facture that this is a girly magazine, this and the fact the mast head says ‘DisneyGIRL’. The other smaller images contain groups of girls looking like they are having fun. The group on the left are shown in mid shot, for the same reason as the main image, so you can concentrate on the emotions and their clothing.  The image on the right is a long shot of Mary-Kate and Ashley. Again like all of the images they are smiling as if they are having fun. They are also wearing similar clothes, which reinforces that they are twins.  All of the images are of girls smiling. This is because it is a girly magazine and by using smiley images it makes the target audience believe that this is going to be a fun and happy magazine. There has been use of a cartoon character at the bottom left. This will make the magazine seem more fun as well as all the smiling images.  The colour theme in this magazine are very ordered. It sticks to shades of yellow and pink. The back ground of the magazine is a bright yellow to make the magazine stand out from the rest of the magazines in the same area on the shelf. As soon as you look at the masthead you can tell it’s going to be aimed at girls because it’s in two shades of pink. Other than the background the rest of the yellows and pinks are quiet pasteley, which gives it a feminine touch. There’s the odd touch of blue around the magazine that show important messages like, ‘WIN’ and ‘NEW!’. This will then stand out to the audience as it’s a different colour to what’s expected.

Tracy Beaker Magazine Cover

The magazine follows the expected conventions by using the route of the eye and the rule of thirds. The route of the eye is the first thing that we follow through the magazine. We are taken through the masthead of the programme which will be the same throughout all of the magazine issues and follows the same house style of the Tracy Beaker television series. This then will appeal to the target audience that watch the television. You are then taken through the main image of the magazine which is a medium shot of Tracy Beaker, this again making the target audience acknowledge that this magazine is going to be appealing to them if they like this character. We are then taken across the bottom of the magazine. This is where they have chosen to win over the consumer with one last attempt; here they have shown more activities that will be included in the magazine.   The use of thirds isn’t that conventional as the main image only covers two thirds, the other being coverlines. This would make the cover lines stand out more which is important as it gives the consumer an insight to what will be in the magazine. The hotspots mainly cover the image of Tracy Beaker giving it ultimate focus drawing in the consumer as they will recognise the character. The main image of Tracy along the route of the eye is a mid-shot, allowing the audience to see her facial and body expressions; this allows the audience to identify the type of character that she is and it is clear that she is quite a cheeky young girl. Because she is wearing a ‘normal’ plain red top and her hair is typical of the target audience represents her as an ordinary young girl; easily adopting a relationship with the audience who will feel more like Tracy's friend than her fan. The fact she is not very girly shows that she is not particularly a girly girl and more of a tomboy; this demonstrates that she could relate to a male audience as well as females. Other images include a small cartoon. You can identify that this is Tracey Beaker if you watch the show, or even if your just looking at the magazine because of her trade mark ‘wild’ hair and plain red top. This makes it easier for the consumer relate to the magazine. The other small image is of Tracy Beaker again, but with a microphone. The cover line next to it says ‘Play Tracey’s Dare Game’. The image portrays Tracy as a singer, so you can assume that she has been dared to do this and that it is something fun. This also shows her as brave and the younger target audience will look up to her for that. The colours in the magazine are all quite bright bold colours appealing to the younger target audience. The main colours are blue, pink and yellow. Although pink is used it isn’t used in access which doesn’t make the magazine feminine. Using blue makes it more appealing to males as its primarily a male colour. With the blue and Using blue makes it more appealing to males as its primarily a male colour. With the blue and yellow being used makes it reach out to both of the genders. The fonts used are, like the colours, bright and bold. They are ‘fun’ yet you can easily read them. This will make it appealing to the target audience. The use of capitals makes the text more exciting, and some of the words are on slants, again making it more exciting.

Lizzie McGuire DVD cover

This DVD cover follows the route of the eye. We start at the top which goes through the tittle of the programme. Then we are drawn down through the main image. Then along the bottom are the special features. ‘Lizzie McGuire’ is at the top of the DVD because it makes the DVD recognisable just by the name. if there was a rack of DVDs in a shop and all you could see was the top, you could easily identify this DVD to the programme. With the image being through the larger part of the route of eye, this gives it maximum attention following this rule. Then the special effects are at the bottom because they are less important to the children viewers, so are aimed more at the parents buying the DVD for their children. The rule of thirds can also be applied to this DVD cover. There are obvious stages in the DVD cover, top, middle and bottom, this is where the rule of thirds comes into play. In the top third the tittle of the programme is seen. This draws our attention to it to identify the programmes name. The middle third contains the image. With image being in the middle it grabs our full attention. Also the hotspots are placed around the image, again making us focus on the image more than anything else. In the bottom third. Like the route of eye, is the special effects. This consists of the ‘BBC’ logo and the ‘Disney Channel’ logo. This shows us that this is where the programmes are shown, so similar programmes are shown there that younger children will enjoy. There are two images on this DVD. But one is considerably bigger than the other so is the main image. This is of the main character Lizzie McGuire. We know she is the main character because she is the only person in the DVD cover. There is also a cartoon version of Lizzie. Throughout the programme the cartoon character has its own little cut scenes that are the younger kids will find funny. This is because it makes the programme more relaxing and cartoons are nice and easy for younger people to understand. The main image of Lizzie is a fun picture. She is all smiley and in a classic ‘girly pose’. This makes the DVD more appealing to girls because of the posture of Lizzie. Of what you can see, she is wearing mainly blue clothing which will be fun for the audience as it is a bright loud colour, again making the picture stand out more. The colour scheme is bright colours consisting of yellow, green and pink, all of which contrast against each other. This makes it stand out more to the target audience as the brightness of the colours will stand out, making it easier for them to see the DVD. The heading ‘Lizzie McGuire’ is written in black in a simple font on a pink cloud. The writing is in black to make it stand out on the pink background and makes it easy to read. Similarly so does the simple font. Because the tittle is placed on a pink background, it shows that this DVD is mainly aimed at the female audience. Yet it can also be aimed at males because there isn’t a pink theme through the DVD, there are other strong colours to make it a little bit more appealing to them.

    

                                                              

Tracy Beaker DVD Cover



This DVD follows the Route of Eye Principle.  At the start of the  RoE, you get the programme’s name, The Story of Tracy Beaker. This makes it easier for the consumer to easily spot the DVD that they want. It then goes straight across the picture giving us focus on the main character. It then runs across the bottom of the DVD cover, drawing our attention to the age certificate, which would be relevant for the adults consuming this. The rule of thirds has also been used on this cover to give more attention to important aspects. In the top thirds the title of the programme is located.  In the middle thirds you can see the picture. With this being in the center it draws most attention. Also the hotspots surround the image, so draws the most attention. This is so the consumer can quickly recognize the DVD with out really looking at the tittle. The bottom thirds, like the route of eye, draws some attention to the age certificate and the sub headings. There is only one image on this DVD cover. The image is a close up of Tracy Beaker. This could be so that consumers can instantly recognize the main character. The picture is also put in a star shape as underneath the image it says, “Starring Me”. This adds a bit of humour to the DVD.

The colour scheme is really bright and contrasting colours have been used. This is also to make the DVD stand out to the target audience. There is a lot of stars used. This not only relates to “Starring Me” but also makes it fun for the younger target audience.

The DVD is effective because it reaches to the target audience. It does this by using bright colours, the use of graphic images and the use of a big main picture.